Lingerie Trends

Lingerie designer Lucia Lorio, of Brazil, has created a new line of lingerie that comes complete with a GPS tracking system.

Some stick-in-the-muds see it as a ‘high-tech chastity belt.’ We think it’s just a marketing gimmick.

How do you advertise lingerie and swimwear in a country so conservative that only photographs of fully-clothed women are tolerated in newspapers and magazines?

For its latest campaign, the lingerie label Agent Provocateur has persuaded Kate Moss to get married at last – with a little help from the Chapman brothers.

Too revealing is out… leaving something to the imagination is in.

Her pictures were a hit on MySpace, but not with voters in her small town.

Victoria’s Secret Chief Executive Sharen Turney said that their clothing has gone ‘too sexy’ and needs to be brought back to its ’sophisticated heritage’.

Lily – who recently suffered a miscarriage and split from Chemical Brothers star Ed Simons – was reportedly dropped following a row between the firm’s bosses Joe Corre and Serena Rees, who are embroiled in a bitter divorce split.

The world’s only brand of Numbered Limited Edition lingerie (Made by Niki) will release the Loveletter Collection on January 2nd in stores worldwide.

A while back we took a look at lingerie Made by Niki. And if you’re anything like us, you keep looking. After all, Niki is different. Take a look at this, for instance: Fresh Foundations, Niki’s new lingerie and shapewear range, is causing something of a revolution among women keen to get it, and flaunt [...]

It’s that time again, when self-conscious men go shopping for underwear for their loved ones.

Taiwan ’s Audrey Underwear decided to celebrate record sales by naming November 21 as the Camisole Day and encouraged ladies in staff to turn up in their undies to mark the occasion.

Sizing up the market is crucial in the battle to sell clothes. Which is why Marks & Spencer, with a keen eye on the developing physique of the average British woman, has taken steps to expand its lingerie department. The company is to stock J-cup bras for the first time to cater for gradually increasing breast measurements. That means its range will include four new sizes at the upper end. Previously it stopped at G, but will now offer GG, H, HH and J.

Mr Corré said: “This new phase in the development of Agent Provocateur will give us the operational and financial platform to realise the company’s potential so that it takes its rightful position as the world’s most dynamic luxury lingerie brand.”

Ex-Hollyoaks star Gemma Atkinson has joined Girls Aloud star Sarah Harding, and Kimberley Stewart as a spokesmodel for lingerie brand Ultimo.

Kelly Brook today stepped out in her new lingerie range for UK high street chain New Look.