Category Archives: Bras

Simone Perele Half Cup Bra and Shorty

Simone Perele has designed a half bra and shorty set with a fresh floral pattern embroidered onto semi-sheer mesh fabric. »

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Hoorah for the Bra: A Perky Peek at the History of the Bra

A popup book about the history of the bra – from full-figured bras of the 50s to the cones of Madonna. Yes, popups. Watch your eyes… »

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Bra proves stronger than a speeding bullet

A woman watching New Year’s Eve fireworks from a picnic table found out that her bra can do more than lift and support: It also slowed a falling bullet. »

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Multiplunge Wonderbra can be worn 100 different ways

Lingerie makers at Wonderbra have come up with a push-up bra which can be strapped on in at least 100 different ways. »

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Bra chain creates breast cancer awareness

Cyprus holds the existing record on the longest bra chain, consisting of 114.782 bras, and measuring 111-kilometres, but South Africa is trying to break that record. »

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Bra fitting Advice: not just size, but style also counts

Even if your bra is the correct size, that doesn’t mean it will fit. To feel comfortable in your bra, the size and style have to be right for you. »

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Bra buying spree leaves journalist confused

Ruth went shopping for a bra and came home with seven bras in different sizes – each one of which fit her perfectly. »

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You’re probably wearing the wrong bra!

Eighty five percent of all women are wearing the wrong bra size or shape. Do your breasts a favor: use our bra fitting tips. »

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Flying lingerie causes car crash

A red bra tied to the antenna of a moving car is claimed to have caused an accident… »

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Victoria’s Secret: 6.5M, diamond-studded bra

Boston-based Hearts on Fire Co. has created a $6.5 million fantasy bra for Victoria s Secret that’s encrusted with more than 2,000 hand-sewn diamonds weighing 800 carats. The centerpiece is a dangling 10-carat diamond broach with a Victorian floral motif. »

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How a bra should fit

Four simple bra fitting tips. »

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Choosing a Sports Bra

Choosing the right sports bra – and getting the proper fit – requires patience, an eye for detail and a willingness to jump in the fitting room. »

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High tech: Sports bras for women on move

From humble beginnings — the first modern sports bra was fashioned from two jockstraps sewn together — the sports brassiere has emerged as a high-tech apparel powerhouse. A triumph of engineering over gravity, these slight pieces of fabric are now researched and tweaked to the minutest detail. Some are even tested in biomechanical labs with cameras rolling, reflective tape recording every bounce of the breast, every twist of the nipple. »

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Understanding Undergarments: Professional Bra Fitter

Roughly 80 to 85 percent of all women do not wear a properly sized bra. »

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Winning the battle of the bra bulge

Sassybax is a back-slimming bra designed to eliminate the bra bulge. »

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