Kelly’s undies have proved a success with shoppers.

Fashion chain New Look posted improved sales today thanks in part to Kelly Brook’s underwear.

Shoppers warmed to new ranges including Kelly’s lingerie collection, and the group said UK like-for-like sales increased by 3.2% during the 14 weeks to December 30.

New Look, which was taken private in a £700 million takeover involving founder Tom Singh in 2004, said top performers had been knitwear, dresses and formal coats.

It also said: “The recently launched Kelly Brook lingerie collection has been well received, building on the success of her swimwear range earlier in the year.”

Model and actress Kelly, engaged to Titanic actor Billy Zane, is well known for displaying her own undies, whether it be for fashion and glamour photo shoots or in her famous knicker-revealing Julien MacDonald dress at the premiere of Snatch in 2000, a film which featured her then boyfriend Jason Statham.
- Source: Metro, UK, Jan. 4, 2007