Victoria’s Secret annual fashion show
The New York Post reports:
Victoria’s Secret will put its breast foot forward tonight – for the first time in Hollywood. The lingerie maker moved its annual supermodel runway show from New York to Los Angeles’ Kodak Theatre, the home of the Oscars. It films today and will air on CBS Dec. 5.
Mr. SexyBack, Justin Timberlake, will be performing and a parade of VS lovelies will be winging their way down the catwalk, including Gisele Bundchen, Karolina Kurkova, Angela Lindvall and Adriana Lima.
[...]When Victoria’s Secret has a new bra, they treat it like a movie launch, with a publicity campaign and appearances on Leno and Letterman. Past extravaganzas include putting on a runway show during the Cannes Film Festival. “We feel that we’re very Hollywood and high fashion and L.A is Tinseltown, the perfect place for all that glamour,” says show executive producer Monica Mitro.
Demand for tickets is traditionally high, with even VIPs working all the angles to get an invitation. A slew of celebrities, including athletes such as Derek Jeter, are expected front row to make, er, orders.
[...]So high-profile is the show that some top models flew in on their own dime for the castings. Show producers will see 100 women in their underwear. Victoria’s Secret cannot use a regular fashion model, or “the skinny girls, like the trend has been in runway shows,” says Mitro. “We need voluptuous. Ninety-five percent of our customers are women, so they want to see real women.”
[...]As for the clothes, there will be 72 outfits with sections called Coquettish Fetish, Highland and the all-white finale, Glacial Goddess. Kurkova will wear a corset made of silver. “If you have 72 outfits, bra, panty, bra panty, it gets ridiculous,” Mitro says. “So we have to make it tasteful and beautiful, but yet push it into fantasy to make it a show.” There’s also a section called Come Fly with Me, an ode to 1950s air hostesses. Says Mitro, “I think more people would fly if stewardesses dressed like that.”
- Source: New York Post, Nov. 16, 2006
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