Trendy-Lingerie.com — Forget “Does my **s look big in this?” Big buttocks are in — and yes, they look good.
When Tara Rachel Benson went out on a recent night to an album release party in Los Angeles, she put on her makeup, a tight-fitting Herve Leger dress, stiletto heels and a pair of padded panties.
“It’s part of the whole outfit,” says Ms. Benson, a 25-year-old assistant to a music manager. Wearing the Booty Pop brand of underwear, which contain egg-shaped foam pads to plump up the posterior, “I look better, I feel better, and as a result, I act better,” she says.
For centuries, women have wriggled into girdles and other slimmers to minimize their rear ends. Now, a fascination with the hind-quarters of celebrities like Beyonce and Kim Kardashian is fueling a booming market for undergarments that amplify the derriere. [1]
Booty Pop’s panties are so popular that they are carried at Bed Bath & Beyond, Walgreens drugstores, and even Target. Amazon.com also carries the Booty Pop padded panties.
In a further sign that a shapely butt is fashion’s new in-thing, Maidenform Brands plans to introduce its own line of bottom shapers early next year.
At lingerie retailer Frederick’s of Hollywood, the “Booty Boy Short” is currently the No. 2 top-selling shaping item online.
Victoria’s Secret introduced the “bum booster” in January in some outlets, and a spokeswoman says it is selling well.
It should be noted that the bum-enhancers can not be worn under light materials, such as silk. Doing so produces what one woman refers to as VBPL — “Visible Booty Pop Line,” today’s version of “visible panty line.”
Meanwhile a male reader of the Wall Street Journal article quoted above commented, “But don’t you want the real thing? A Pontiac Fiero dressed up as a Ferarri is still just a Pontiac Fiero under the tail.”
Ellen and I, both blessed with all-natural padding in strategic areas, rather like the Ferarri label…
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Footnotes
[1] Rachel Dodes, Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties, Wall Street Journal, July 22, 2010
