Growing Dutch breasts spark lingerie war
Trendy-Lingerie.com — As in other countries, breasts are growing bigger ever larger in the Netherlands.
And now, according to Dutch daily De Telegraaf, the demand for bigger bras has sparked off a lingerie war between famous lingerie designer Marlies Dekkers and relative newcomer Sapph.
For many years Dekkers has been the foremost designer of bras for women with large breasts, particularly in Dutch bra sizes F, FF, G and GG.
Sapph has introduced its own line of bras in those cup sizes.
Dekkers, whose groundbreaking bra designs are renowned for being both elegant and comfortable, now accuses Sapph of plagiarism.
This is only the latest entry in a long-running history of spats between the two companies.
Trendsetting Lingerie
Marlies Dekkers’ approach to lingerie is a departure from traditional designs trends.
Her pioneering underwear line Undressed shook up the lingerie world by doing away with lace, ribbons and other romantic details in favor of powerful combination of lines, layers and subtle cutouts.
Long before then, in 1991, she gained international attention with her design school graduation project: the so-called Bare Bottom Dress — which looks like a normal dress from the front, but in the back curves up to leave the buttocks uncovered.
That dress has been acquired by the Rijksmuseum — Holland’s premier art museum, which has also obtained the original sketches.
Museum director Wim Pijbes: This dress is, with all its apparent simplicity, an important exponent of Dutch culture. One strong, apparently simple idea which in one fell swoop produces a radically new image. The same as the Rietveld chair or the red-yellow-blue work by Mondriaan.”
In the summer of 2007 Dekkers won the CILA Award in New York for Best Fashion Lingerie.
A year later the Mayor of Paris — the lingerie capital of the world — handed her the ‘Creator of the Year Award.’
