Revolutionary bra celebrates 10 year anniversary
Michelle mone yesterday celebrated the 10th anniversary of the launch of her revolutionary Ultimo bra.
And the woman behind the East Kilbride firm did it in style by unveiling a revamped website – www.ultimo.co.uk – which allows women to e-mail the men in their lives with details of the lingerie they would like.
It was an uncomfortable bra worn at a dinner party that led Michelle, from Glasgow, to think of using liquid silicone gel technology for a new generation of bras designed to give women the look of a natural cleavage.- Source: Bra tycoon uplifted by Ultimo’s 10th birthday, Evening Times, UK, Aug. 20, 2009
Mone’s revolutionary new bra was introduced after three years of research and development.
Ten years later Ultimo is one of the UK’s biggest-selling lingerie brands, and eight of its inventions have helped transform the lingerie industry worldwide.
Ultimo is known for its use of celebrities, including Peaches Geldof, Dancing on Ice star Jessica Taylor, and former Spice girl Mel B.
British tabloid Daily Star has put together a gallery of Ultimo lingerie models, but you can see more at the Ultimo lingerie website.
There you will also find an explanation of the company’s gel technology.
