Storm in a DD-cup
A group of women are threatening to storm the annual meeting of Marks & Spencer to protest about the store’s policy of charging more for bigger bras.
Underwear in hand, their intention is to confront boss Sir Stuart Rose over what they see as unfair discrimination against larger-than-average ladies.
The row began after M&S started charging an extra £2 for bigger bras on the basis that they require more engineering and materials. [...]
A ‘Busts 4 Justice‘ campaign was set up on Facebook and quickly garnered support from thousands of bigger-breasted women. Now they have bought shares in M&S to allow them access to the AGM.
The anger of the group has been fired by the leak of an internal email making clear the chain will not bow to pressure to end the ‘big boob surcharge’. It seems the company takes the view that it cannot afford to make the price cut.
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Most British women wear bras of a DD size or larger. M&S sells some designs in sizes ranging from a 30DD to 42J cup.
In fact, it was recently reported that British breasts are getting bigger: In less than ten years the average bra size has grown from a 34B to 36C.
In 2007 Marks & Spencer — Britain’s biggest lingerie seller — started stocking J-cup bras for the first time. Back then, the best-selling cup size at M&S was 36C — up from 34B in 2002.
Sales of larger bras have more than doubled over the past five years, and more than a quarter of all bras currently sold are a D or above.
Many of Marks & Spencer’s competitors charge the same price regardless of size — even though the same is often not true for other items of clothing.
A spokesman for M&S told the Daily Mail, ‘We design the collections to provide as much support and comfort as possible. This includes special design features such as wider straps, greater support in the cup and additional material around the back area to ensure the delicate breast tissue is properly supported and protected.
‘Customers have told us they are happy to pay a small premium (between £1.50 and £2) for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras.
Update: Marks & Spencer has canceled the surcharge
Related posts:
- Marks & Spencer bows to pressure group: cancels surcharge on DD+ bras
- Women ‘taxed’ for having big breasts
- Marks & Spencer supports Britain’s bigger breasts with J-cup bras
- Women pay a price for large breasts
- A Growing Trend: Bigger Breasts. But why?
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I don’t understand why these women complain about such a small amount of money. Why don’t they shop at M&S’s competitors?
As for me, I don’t mind paying a little extra for the bras at M&S. I’ve got large, growing breasts myself, and I appreciate the wider straps and extra support their bras give me.
The article says that M&S’s competitors charge the same price regardless of size. To me that just means that those with smaller boobs are subsidizing those with larger ones. Those companies are simply balancing the extra cost of the larger bras over their entire line.
I’ve got small breasts and usually get my bras and panties from Marks & Spencer. Their lingerie is of top quality, presentable (for those lucky few who get that far…), and long lasting. But I wouldn’t want M&S to charge me extra just so the bigger boobs can pay a little less.
That’s life, ladies: more product = more money.