Lingerie Trends

Lingerie border stop

Trendy-Lingerie.com — A 32-year-old woman from Brazil was denied entry to Britain because her luggage contained nothing but lingerie, a dressing gown and 3 T-shirts.

The woman told officers of the UK Border Agency that she was on a 4-day visit to Newcastle.

The officers, however, figured she planned to work in a certain branch of industry…

Burning Bras

Remember when it was hot to burn your bra? (If so, that really dates you…).

Well, in the USA women in several states have filed federal lawsuits against Victoria’s Secret and its parent company, Limited Brands Inc., complaining that the chain’s bras cause rashes and other skin problems.

Attorneys for the women suggest formaldehyde resins in the bras — released when the lingerie is placed in the dryer — is responsible for the burns. Formaldehyde is a preservative found in many products; but at high levels, it can irritate the skin.

Victoria’s Secret says its bras do not include the stuff.

Muslims and Lingerie

According to an article in Der Spiegel, the internet is to blame for a lingerie fashion shift in Syria.

Lingerie sellers in the Muslim country have noticed a shift in demand over the past few years — away from traditional granny knickers and overly sensible bras to designs that range from kitsch to erotic.

While most Muslim women adhere to a dress code seen as extremely prudish, restrictive and women-unfriendly, underneath that modest dress things have changed.

One lingerie seller says edible underwear — in flavors including pineapple, chocolate and mango — is selling well.

Also popular are panties with electronic gadgets. No, not those, but at the push of a button lights may flash or an Arabic love song may play. Yes, it’s like opening a greeting card with a chip that plays a shrill tune.

For some reason over-the-top designs also sell well. One bra cradles the breasts in two bird nests, complete with miniature sparrows. Detachable plastic roses allow one to cover or uncover the nipples.

The demand for sexy underwear started some five years ago, lingerie sellers in the souk (market) say. They credit the increasing use of the internet. What customers see, customers want.

Don’t believe us? Take a look for yourself. Muslims authors Malu Halasa and Rana Salam have brought together a diverse and dramatic collection of photography and writing, including the voices of Syrian women celebrating this little-known niche of fashion design in all its playful glory:

Secret Life of Syrian Lingerie: Intimacy and Design

Bigger Australian Boobs

Following a trend also noticed in other countries, bra designers in Australia are creating bras with larger cup sizes and offering women with large breasts a wider range of styles.

David Gow, managing director of Triumph says 55 percent of his company’s sales are for cups D and larger — up 10 percent from just five years ago.

The most common size sold last year was 14C – compared to 12B in 2004, he said.

Bruno Schiavi, co-creator of a minimizer bra, says ten years agao 10-14B used to be his company’s top selling bra sizes. Now bestsellers are 12-16C, along with16D and 16DD.

Related posts:

1. U.S. bra manufacturers report higher demand for larger-size bras
2. Following trend of larger breasts K-cup bras go mainstream
3. Australia: with J curves ahead, the bust is yet to come
4. Marks & Spencer supports Britain’s bigger breasts with J-cup bras
5. Dita von Teese explains why her bras are best