Victoria’s Secret, the brand famous for its lusty and sexy lingerie line is considering a revamp.

The company’s Chief Executive Sharen Turney said that their clothing has gone ‘too sexy’ and needs to be brought back to its ‘sophisticated heritage’.

Its parent company, Limited Brands, said fourth quarter profits fell 12 per cent.

‘We will reinvent the sleepwear business and focus on product quality,’ Turney said.

Bob Dylan’s commercial for Victoria’s Secret.

Victoria’s Secret was started in San Francisco in 1977 by Roy Raymond, who said he wanted to provide a comfortable shopping experience for men who were too embarrassed trying to buy lingerie for their female partners.
- Source: Malaysia Sun