She may not be a household name just yet but actress Gemma Atkinson has come up with a cast-iron way to ensure her name is firmly ingrained in the public consciousness.

The ex-Hollyoaks stars has joined Girls Aloud star Sarah Harding, and Kimberley Stewart as a spokesmodel for lingerie brand Ultimo.

The 22-year-old, is set to outclass Myleene Klass as the top jungle babe on the new series of ITV’s ‘I’m A Celebrity…Get Me Out Here’.

But it’s her new role as the face of Ultimo’s D-G lingerie range which is sure to make her all the more memorable.

Gemma Atkinson

Gemma who was recently replaced as the face of La Senza by model Petra Nemcova – was handpicked to promote the collection for the bigger-busted woman.

She completed her first modelling shoot for the D-G range in Glasgow wearing items from the new range including a sexy satin corset.
- Source: Donna McConnell, Daily Mail, Nov. 5, 2007