New Zealand women see increase in average breast size

New Zealand Larger Breasts Add New Zealand to the list of countries where more and more women are sporting larger breasts.

A local news station is reporting that nearly half of all New Zealand women are now a D cup.
» Full Report

Curvy Stars Spark A Raid on Padded Panties

padded panties For centuries, women have wriggled into girdles and other slimmers to minimize their rear ends, the Wall Street Journal writes.

Now, a fascination with the hind-quarters of celebrities like Beyoncé and Kim Kardashian is fueling a booming market for undergarments that amplify the derrière.
» Full Report

Bra Turns 100. Or does it?

bra Who invented the bra? In recent weeks several newspapers in the U.S. rewrote a press release from the Committee for the 100th Anniversary of the American Bra — and rewrote history in the process.

Turns out several people invented what became the modern bra.
» Full Report

Following trend of larger breasts K-cup bras go mainstream

bra In the UK sales of bras in the D to G category have risen 50% since 2005.

Selfridges says that these sizes now account for one in four bra purchases.
» Full Report

U.S. bra manufacturers report higher demand for larger-size bras

Large breasts Following a trend that has already seen the average breast size of British, Australian and Dutch women steadily increase, now breasts are getting bigger in the U.S. as well.
» Full Report

Bra-fitting services fail to measure up

bra fitting Less than a third of bras sold by lingerie stores, department stores and bra specialists in England are a good fit.

A quarter of the fittings were appalling, a consumer watchdog reports, saying “our experts suggested the volunteers could have been better off ‘picking something off a market stall’.”
» Full Report

Elizabeth Hurley’s no-bra, see-through sari look

Elizabeth Hurley A lingerie store owner says seeing Elizabeth Hurley expose a nearly bare breast fills her with a range of emotions — from shock to delight, and from bewilderment to jealousy.


» Full Report

Nipple covers win big in lingerie as outerwear fashion trend

Nipple covers More and more women are wearing sheer lingerie as outerwear, sparking a virtual run on nipple covers.

The fashion trend means women are no longer hiding sheer teddies, lace bodies and barely-there bras. After all, most lingerie is far too pretty — or sexy — to hide.
» Full Report

Burning bras, Hindu style

Hindus against lingerie ads A group of Hindus intent on protecting ‘traditional Indian values’ is threatening to burn bras, panties and other underwear displayed in plain view by shops in the Indian city of Bhopal.

No word on whether burning other people’s property is one of the values the fanatics are protecting.
» Full Report

iPhone app helps women find the right size bra

iPhone bra fitting app The Bra-Fitter, a new iPhone app, takes the guesswork out of finding the right size bra.

It demonstrates how to properly measure yourself, and then provides not only your proper bra size — but also several other possibilities which help you refine your choice and find your perfect fit.
» Full Report

Growing Dutch breasts spark lingerie war

Marlies Dekkers The average breast size of Dutch women is increasing, and now the demand for bigger bras has sparked off a lingerie war between famous lingerie designer Marlies Dekkers and relative newcomer Sapph.
» Full Report

Cone-shape Bullet Bras make a comeback

Sweater Girl Stars such as Marilyn Monroe, Lana Turner and Jane Russell made conical bras famous in the 1950s, and Madonna’s exaggerated version — created by Jean Paul Gaultier — poked eyes out in early nineties.

Now they are back: pointy bullet bras seemingly designed, it seems, both for comfort and for show.
» Full Report

Dita von Teese explains why her bras are best

Dita von Teese She was born as Heather Renée Sweet on September 28, 1972, but you know her better as Dita von Teese — an American burlesque artist, model and actress.

She explains why her bras, produced for Wonderbra, are better than other bras.
» Full Report

High levels of hazardous compounds in some black bras

Black bra Perhaps the bra-burners of the sixties were on to something….

The dyes used in some black bras contain high levels of hazardous compounds, a consumer testing agency in Germany has found.
» Full Report

Miss Singapore World resigns after buying lingerie with stolen credit cards

Ris Low Beauty queen Miss Singapore World has given up her crown after it emerged that she had stolen credit cards to go on a shopping spree for lingerie.

The model blames the theft on her bipolar disorder.
» Full Report